In my last post, I followed the correspondence of CNBC’s actual programming to what was announced on the electronic guide supplied on Shaw’s satellite service in Canada over the period of a long weekend. I found enough time slots whose actually broadcast programme did not correspond to the announced schedule over the weekend to make me conclude “CNBC, announce what youâ€™ll be broadcasting, and broadcast what you announce”.
I figured that for my own edification and to actually see whether what I’d found was a fluke, just how flagrant it was, and to just get a larger sample size, I’d actually do some more in-depth “research” and gather a whole lot more data, which I present here in PDF format.
Basically the conclusion I came to from this larger data set was “Outside North America’s Eastern Time Zone’s business hours Monday to Friday, CNBC’s announced schedule isn’t particularly reliable.” (Count the number of instances that they don’t correspond.) That’s the polite, reserved conclusion, partly tempered by the fact that I really don’t know what CNBC thinks about schedule accuracy — I did send the contents of my last blog to CNBC, and was told that it was passed on to the programming department — partly tempered by the fact that often enough, while it still doesn’t trump the announced schedule, the actually broadcast shows were much more relevant to CNBC’s apparent mandate of broadcasting business news, partly tempered by the fact that during said business hours, I’m also out earning a living (and don’t watch TV during those hours), and partly tempered by a nagging feeling that something is afoot.
/side note on:
My suspicion that something may be afoot comes from the following:
In Canada, the Canadian Radio and Telecommunications Commission has rules about “Canadian Content” to protect “Canadian Culture”. (Since for the moment I’m not interested in tackling that issue, I won’t. 🙂 ) One of the consequences of this is that on cable / satellite / etc. when a Canadian channel is showing an American show at the same time as an American channel that can be viewed by the same person on the same TV — let’s say the Super Bowl is being broadcast, obviously on an American channel, and a Canadian channel carries it — the cable company must substitute the American feed on the American channel with the Canadian feed from the Canadian channel. So for instance, during the Super Bowl, while we get to watch the same game live, we don’t get to see the American commercials, not even on the American channels; these days at least we can go to YouTube the following day to see them.
As a result, in such a case, at the beginning of the broadcast on the American channel, we sometimes will see a flicker when the feed is being switched from the American feed to the Canadian feed. Over the course of the past couple of weeks, one of the things that I have occasionally though not always noticed and didn’t document, at the beginning of some of the broadcasts that weren’t as announced was this flicker, making me wonder if it’s a fluke, or if the feed is being switched for one reason or another, regardless of who’s doing it and whether or not the CRTC is involved.
/side note off
Another conclusion I came to was a confirmation of my original conclusion that the switches — with one exception — were usually not of the type where there was breaking news or some other reason that obviously would trump the announced schedule, despite the fact that sometimes what was broadcast actually seemed more relevant to CNBC’s mandate than what was announced; think of broadcasting Squawk Box, a live business news programme, instead of one of the announced aforementioned excellent business documentaries. I also found it interesting that over weekends there were a number of half-hour slots that were either “Paid Programming” or named paid programming along the lines of “Get Sexier in 90 Days”, “Insane Sexy Bodies”, or “Relieve Back Pain”, while very respectable CNBC documentaries or international financial news programmes were actually broadcast. Given that normally there would be two such half hour programs announced — usually “Paid Programming” THEN a named infomercial — and that a one hour program would be broadcast, be it a one-time documentary or an episode of “American Greed”, a combination investigative journalism / documentary program, and that such shows would often be directly announced at other times, it was obvious to me that sponsors don’t call up CNBC and say that they’d like to buy a block of time only to pay for one of these shows.
So enjoy the data. Of course I’m also sending it off to CNBC.